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Education, not investment advice. Stocks can lose value. How we check every number

Learn to read stocks, one topic at a time

Eight topics, in the order we suggest a beginner reads them: how the market works, how to read a stock page, the company behind it, charts, dividends, funds, earnings and the risks.

  • Stock Market Basics

    What a share is, how exchanges and orders work, and what moves prices.

    5 explainers

  • Reading a Stock Page

    Price, change, day range, market cap and volume, one line at a time.

    5 explainers

  • JNJ · REVENUE

    Company Fundamentals

    Income statements, EPS, P/E, book value and margins, from real filings.

    5 explainers

  • Stock Charts

    Candles, timeframes, moving averages and what technical ratings can and cannot tell you.

    5 explainers

  • Dividends & Income

    How dividends are paid, yield, payout ratio and the dates that decide who gets paid.

    5 explainers

  • Funds, ETFs & Indexes

    What an index is, index funds, ETFs, fees and diversification.

    5 explainers

  • Earnings & Analyst Ratings

    Earnings reports, SEC filings, insider forms and what a price target really is.

    5 explainers

  • LOSS VS GAIN NEEDED

    Risk, Costs & Protection

    Volatility, fees, SIPC, margin rules and the scams that target new investors.

    5 explainers